The music industry isn’t just changing, it has changed!
The way forward for Musicians to make a life in music is actually more advantageous than ever. However it requires understanding and navigation of this new landscape to becoming successful.
We have developed a unique method for building your brand, finding, reaching and growing your audience, generating income and making a successful career for yourself in today’s new music business.
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The Artist Roadmap provides you with everything you need to be successful with your music career. We're basically like a Swiss-Army knife, pioneering what we call the "Artist-Led" Music Model. Like a system in the body, this program works in concert to promote a ground-breaking transformation in you and your music career, and sets you up for success on the road ahead.
Every Artist is unique and so is our system. We work closely with you to get under the hood of your Artist profile, research and develop a unique strategy and Roadmap to your success.
A goal without a plan is just a wish. We over-emphasize planning and build a plan for you to achieve your goals in the first 30 days and onward to the 12 months mark and beyond with dedicated project management rigor.
MUSIC BUSINESS 2.0
There is a commonly held perception of the music industry that has not been adequately serving the artist, with gatekeepers and lack of trust. However, There is a new bright horizon that we are advocating and we challenge you to brave this new world.
Being able to make this transformation requires a shift in perspective and a new paradigm. We have you covered and have painstakingly thought about the most challenging obstacles and hurdles facing Artist and provide new perspectives on how to overcome them with effortless flow.
Your audience and fans fuel your music career. They are the foundation. We explore methods and tactics to grow and engage your audience authentically from old school methods to the latest strategies and we get into the concept of the superfan and snowball effect.
Branding is all about your message. We take a 360 view of your brand through your music, content, website, social media, messaging, imagery and optimize for all channels, bringing about a cohesive brand and image that authentically connects and resonates with your audience.
PUBLISHING & SYNC
There are many many places where your music has the potential to reach new audiences and fans as well as to help earn you income. We connect the dots to help you get your music into film, tv, video games and thereby broadening your reach to your audience and fans.
PILOTING THE SHIP
Since you are going to be a profitable entity, we cover everything from setting up and operating your business, profit and expenses, handling contracts, working with contractors, accounting, taxes (made simple) and more.
LIVE SHOWS & TOURING
The training here could be a whole business unto itself. Creating a great show which keeps audiences wanting to come back is essential to your success as a live musician. We help you design and plan your shows and how to schedule tours to become more engaging, generate more income, grow and connect with your audience, and having fun while doing it.
YOUR MONEY TREE
As Artists, we tend to overlook this crucial component. However, we've decided to dissect it, analyze it and provide a holistic view to where your income as an artist comes from - both digital and physical and develop a plan for maximizing your income and wealth for years to come.
Tired of your releases not getting the distance you wish? We've developed an extremely powerful method to amplify your releases. From early-stage planning, to distribution and promotion, you will learn the full process and be able to track your progress and success.
DESIGNING YOUR JOURNEY
After we've worked together, your Artist Roadmap is generated including all the plans, strategies, mindset training, methods and tactics in place and you are now ready, confident and prepared to set sail to conquer your dreams.
“The Artist Roadmap is exactly what my music career was missing, providing the structure to make greatness happen. Conrad and Stefanie created a thoughtful program that walks you through everything you need to get your business set up, publishing music and touring. Be aware that it's demanding, and will only be as successful as you want it to be. But, if you're ready to get serious about your artistry, this is a wholly worthwhile investment.”
~ Wes Leslie
“A fantastic course with amazing teachers - super well organized, and very informative on a lot of levels! The Artist Roadmap is a deep journey that helped me to wrap my head around the business part of my life as an artist, as well as to up my creative game. Thank you so much, guys!"
~ Anne Wichmann / She's Excited!
"The Artist Roadmap was transformational for our band. We’ve come so far since we first started learning from Conrad and Stefanie, and we are only in the early stages of implementing everything they taught us. The Artist Roadmap not only taught us how to think about the business of music, but how to conceptualize ourselves and our message in order to A) believe fully and confidently in what we’ve set out to do, and B) help our ideal fans discover us."
~ Matt Logan / Alvie & The Breakfast Pigs
"The Artist Roadmap has been nothing short of a transformational journey for me as an artist. Conrad and Stefanie have masterfully dissected not only the ins and outs of the rapidly changing music industry, but also designed a process that uplifts and refines the entire artistic process. I now understand myself better as a musician and a person, have clear and ambitious goals, and have the tools I need to turn my dreams into reality."
~ Ethan Buckner / The Minnesota Child
Artists who want to grow and expand their audience
Artists who want to generate reliable income
Artists who want to work smarter and more effectively
Artists who want to have more impact with their music
Artist who are ready to invest in their music career
Weekend warriors, hobbyists, people who are not yet serious about their music career
People who make excuses and complain
People who are not prepared to make changes and take action
People who are not committed to their music and achieving their dreams
Training System - A 7-week intensive and transformative training and coaching system designed to provide you with unique methods, insights, tools, and resources to rapidly accelerate your career as an Artist or Manager, helping you become successful by growing your audience and generating income.
We cover everything from Strategy & Planning, to Branding and Mindset Training to help you grow into the character required to make this transformation. We cover Shows and Touring, Promotion and PR, Releases and Timelines, Setting up your Business, Financials, Expenses, Sources of Income, Publishing and Distribution, and much more.
Your Artist Roadmap - Throughout this program you will develop your unique Artist Roadmap packaged up with everything from your experience through this training and for your journey ahead, with all of your plans, strategies, action items, and steps to take in place. All you have to do is follow the steps.
Community - Every Artist Roadmap member will have exclusive access to The Artist Roadmap International Community, which includes members (including artists, managers, music industry professionals) who are genuinely serious about making monumental changes and getting dramatic results, who are hungry and wanting to work together with other artists, managers and industry. This is a great place to ask questions, go deeper and make greatness happen collaboratively.
Bi-weekly Q&A - Twice weekly we hold group Q&A and coaching calls that you schedule to attend. This allows you to get more detailed responses based on your specific situation. We will never leave you hanging since we’re in this together.
Additional Resources - Beyond the scope of what we offer are a host of resources and tools that we’ve either created or highly recommend that help you achieve your goals.
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